Strategic marketing during a recession adds additional challenges beyond the usual marketing considerations. When your company is facing economic difficulties from an impending or ongoing recession, your clients typically are, too—and when potential and current customers can’t afford to patronize your business at the usual level, that leads to losses for you as well. Luckily, … Continued
Sagefrog Marketing Group, a top-ranked, full-service B2B marketing agency specializing in healthcare, technology, industrial, and business services, has announced the expansion of its US-based locations with the opening of a Boston, Massachusetts, office. The addition gives the company a stronger foothold in an area home to some of the nation’s most innovative healthcare, life science, … Continued
Logistics and marketing go hand-in-hand. Like most businesses, logistics service providers need to find ways of attracting new right-fit clients, and a clear marketing plan is the best way to do that. As you Google terms like “how to get clients in the logistics business,” you’ll find various potential solutions—building an in-house team of marketers, … Continued
In the world of professional marketers and B2B blogging, there are more resources than you could ever read in an entire career. It can be a challenge to know which ones are worth following and reading. That’s why we’ve rounded up our very favorite B2B marketing blogs for you to bookmark and use as needed. … Continued
Another year at the pond—one that taught us resilience and reinforced our strength. We’ve seen job cuts across every industry, in companies big and small. Luckily for us, however, we hit record highs for staff and revenue. There’s a lot to smile about at Sagefrog. While 2023 already looks bright, we want to hit pause … Continued