B2B IT buyers are serious and with so many online channels to glean new product and services information, it can be difficult to effectively market the great things your company has to offer. Below are three tips to better engage with B2B IT Buyers: 1. 86% of B2B IT buyers use social networks when making … Continued
Email marketing requires a great deal of attention and detail as there are often many moving parts. Perhaps the most crucial element of an email marketing campaign is your email list, which needs constant care. Below are 6 ways to effectively manage your email list: Make sure the list is grammatically correct – while this … Continued
Social media is a lot of work and choosing the right social platforms for your business is important. Having a Google+ verified business page is crucial. The main reason being that Google+ is your main local listing in search results – meaning that when someone does a search for your company or optimized keywords associated … Continued
Email marketing is an effective and convenient way to communicate with your audience. As inboxes continue to fill up with promotional mail though, it is more important than ever to ensure your message stands out from the crowd. Ensure your company is taking advantage of email marketing’s easy set-up, low cost and high ROI, by … Continued
Welcome to our 9th annual Sagefrog B2B Marketing Mix Survey. We use this survey as a tool to gauge how marketing professionals and businesses are utilizing marketing strategies and tactics, discover top areas of marketing spend and ROI, social media and sales lead sources. We would appreciate your participation. The survey is only 15 questions, … Continued