Healthcare marketing can be a daunting task due to the nature of the industry, which includes regulations, implications and the inherent goal of ensuring the marketing message remains authentic and patient-centric. As a result, it is important to develop a sound marketing strategy with healthcare marketing professionals, before launching any campaigns or tactics. To … Continued
When was the last time your company’s email marketing technique was optimized to best reach your target audience? Consider the following email marketing trends and statistics to determine if it’s time for your company to update its email marketing technique to evolve with the latest user-experience trends. 74% of marketers have used animated GIFs in … Continued
The function of content marketing is to create revenue-driving content that allows your company to achieve its business goals – not to constantly pitch your business services and products. This revenue-driving content includes an optimal mix of product promotion and solutions to your customer’s industry challenges. Help drive revenue for your B2B company with these … Continued
Security is a top priority for Google, which includes ensuring that the websites people access from Google and across the entire Internet are secure. As part of its security efforts, Google recently called for “HTTPS everywhere” (HTTP over Transport Security Layer) on the web. As a result, Google has been running some tests and decided … Continued
Video marketing may appear more common across B2C companies than it does B2B, but the reality is that video marketing can be highly effective for any industry, as a result of its engaging nature. Those in the commercial industry may be nodding their heads in agreement; however, others may need evidence-based reasons to understand the … Continued