Within the next few weeks, Facebook Inc. will roll out a new feature to U.S. business pages enabling a call-to-action button. Designed to “bring a business’s most important objective to the forefront of its Facebook presence,” – driving traffic to the website, buttons will include: Book Now Contact Us Sign Up Watch Video Use App … Continued
Even though marketing and public relations professionals have increasingly taken over similar tasks, too often there is still a separation of disciplines that result in a company delivering two different messages. This separation occurrence presents a problem when success is dependent on these two professions working together to portray one message. Integrated marketing communications is … Continued
To optimize ROI through content marketing, you need to provide your prospects with content that guides them through each step of the sales cycle: Awareness Consideration Purchase Loyalty Follow the link below to read more about the types of content you should provide your prospects with at each step of the sales cycle. Download the … Continued
We’re not your typical frog. Are you ready to be a frog? We only take the best. Most positions are based in our beautiful, historic, and comfortable office building located in the heart of Doylestown borough, Bucks County, PA (with additional offices in Philadelphia, PA, Lehigh Valley, PA and west of Princeton, NJ). Sagefrog Marketing … Continued
There are misconceptions about public relations, including the value of a press release and its effectiveness. If your company is one that shies away from press releases to get the word out, consider these 6 business opportunities your company may be missing out on. Gain New Leads Like other marketing collateral and programs, press releases … Continued