Media itself has changed drastically in the past few years, so it comes as no surprise that the way we consume it has changed as well. In the past, media was predictive; people read newspapers, listened to the radio, and tuned into the news at specified times. Today, the internet makes these lines a bit … Continued
With consumers monitoring your every move, it’s imperative to micromanage all of your social media platforms. One social media mishap has the potential to severely damage your brand, which means perfecting your social media marketing strategy is a must. Here are 5 social media mistakes you’re unknowingly making and what you can do to avoid … Continued
Is your content marketing strategy falling short, or not living up to your expectations? It may be time to optimize. Creating valuable content is a good start, but there are other aspects to consider. Planning the ins and outs of both your current and future content marketing strategy is the only way to ensure success. Sound … Continued
Consumers like excitement, and as marketers, it’s our job to stimulate that excitement within every aspect of our brand. We’re constantly implementing new techniques to improve our social media, advertisements, and overall messaging to get people talking. Here’s the thing we often forget – consumers don’t always know what they want – in fact, many … Continued
As marketers, our intentions are straightforward; we’re people pleasers. We want to make sure our audiences are engaged with our companies or causes, which can be more challenging than it seems. So, how can we draw people into our market? The answer is simple: Offers. Offers range from eBooks, presentations, reports, videos, and blogs to … Continued