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5 Ways to Optimize Your Content Marketing

By: Andrea Panno

5 ways to optimize your content marketing

Is your content marketing strategy falling short, or not living up to your expectations? It may be time to optimize. Creating valuable content is a good start, but there are other aspects to consider. Planning the ins and outs of both your current and future content marketing strategy is the only way to ensure success.

Sound overwhelming? Don’t panic – here are a few simple tips to consider.

Switch it up. Don’t get stuck in a rut –producing diverse content is the easiest way to keep your audience active and engaged. Exploring new ways to format and present your content also keeps you current and interesting in the eyes of your audience. Step outside of your comfort zone – don’t be afraid to try something new.

Produce quality over quantity. Mass producing content may seem like a great way to generate clicks, but in the end, people will see right through you. Practicing thought leadership and strategic planning makes your content more credible.

Put yourself in their shoes. Take a walk in the shoes of your target audience and use social listening techniques to keep current about what they are saying. The best way to understand what they’re looking for is to view your content through their eyes and have a clear understanding of their thoughts and opinions.

Take it up a notch. In the world of content marketing, you’re always competing with someone. In order to stand out, you need to make an impression on your audience – and sometimes this includes paying for a service such as paid search or advertising. Consider multiple options for promoting your content – the possibilities are endless!

Think about user experience. The format in which you present your content is just as important as the content itself. The experience users have while viewing your content is crucial – if they aren’t impressed, they may not return. Design accordingly.


For content marketing and other integrated marketing services, please contact Sagefrog Marketing Group.