Sagefrog’s Brand Strategist, Co-Founder and Managing Partner, Mark Schmukler, recently led a presentation at the B2B Marketer Awards and Conference on June 13, 2016, on The Future of Integrated Marketing. Read a summary of his presentation below, click to view his slide presentation and stay tuned for a corresponding whitepaper. As a B2B marketer for … Continued
Today’s prolonged sales cycles and ever-evolving consumer needs across the B2B technology landscape make competitive marketing a tricky and highly strategic task. Developing “always-on” content has emerged as a necessity in technology sales for tapping into decision-makers and their purchase path. This strategy is loosely referred to as “content for all” and should appeal to … Continued
This article was originally published by Teresa Litsa in Search Engine Watch. Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to … Continued
There are always misconceptions about public relations – PR is just press releases; reporters don’t want to hear about my news; PR is dead. Contrarily, it is rumors like these that fuel PR and motivates professionals to prove the worth of its tactics time and time again. In a B2B marketplace, it is no secret … Continued
Nothing irritates public relations professionals more than PR being referred to as “free advertising.” It is not advertising, nor is it free. More accurate is referring to PR as “earned coverage” and – listen up – this distinction is what makes PR so crucial to any B2B company looking to establish, cement, or maintain credibility … Continued