Email marketing is an ever-evolving channel. It’s a far cry from what it looked like several years ago, but that doesn’t mean it’s any less relevant. When campaigns are efficiently set up, email marketing can make a significant impact on annual revenue, at a reasonably low cost. Constructing the perfect email however is not easy … Continued
Doylestown, PA – July 13, 2016 – Sagefrog Marketing Group (Sagefrog), a leading full-service B2B marketing agency with specialties in healthcare, technology and business services, was recognized by B2B Marketer for Best Infographic and as a finalist for Best Email Newsletter or Campaign. The Company was recognized during The B2B Marketer Awards & Conference on … Continued
This article was originally published by Andrea Panno in Capterra. The proliferation of social media in the mid-2000’s has reprioritized the channels sellers use to communicate with buyers. For B2B companies, social media has altered the traditional sales cycle, as the networks continue to influence company reputations and ultimately, buyer purchase decisions. This “from social to … Continued
Earlier this week, I had the opportunity to attend DIA 2016 at the Philadelphia Convention Center. As the largest global interdisciplinary event that brings together key thought leaders and innovators from industry, academia, regulatory and government agencies, health, patient and philanthropic organizations, the conference provided a wealth of insight into the current and future state of … Continued
A few weeks ago, I was privileged to attend NewsCred’s #ThinkContent Summit in NYC. A long-time fan of the content marketing gurus at NewsCred, I was thrilled to engage with a passionate group of my industry peers, and most importantly – a handful of super successful and inspiring speakers. The takeaways were endless. The marketing … Continued