The classic buyer funnel is a tool that marketers and sales professionals have used for years as a roadmap to customer acquisition. It indicates buyer needs at the top of the funnel (TOFU), middle of the funnel (MOFU) and bottom of the funnel (BOFU). But in today’s buyers’ market, prospects are taking the TOFU or … Continued
You can’t have one without the other. Demand generation and lead generation are two very distinct marketing outcomes, but they go hand in hand for marketers making big contributions to the success of their business. While it’s best to allot time and effort to driving results for both, it may create a sharper focus if … Continued
We know you’ve heard of this trending term. Account-based marketing (ABM) is making its way through the marketing community, pushing past inbound methodologies and throwing traditional marketing into a tailspin. But is it a strategy that your B2B company should adopt? If you’re looking to align your sales and marketing teams, ABM is a highly … Continued
As a marketing agency with Google Partner status, we’re excited to have access to exclusive Google material and events that allow us to share new opportunities with our clients and community. Today we tuned in to the latest Google Partners Connect Livestream event to learn the latest video marketing best practices. Here’s a brief overview … Continued
Is your digital marketing strategy up to date? You’ll know it’s fit for modern audiences when it includes a mix of traditional outbound marketing and new inbound marketing efforts. If you need a refresher on the basic differences between inbound and outbound marketing, read over these reminders and start incorporating these simple inbound digital tactics … Continued