If you’re like most marketing managers – pulled in dozens of directions and challenged with satisfying multiple departments’ marketing and sales priorities – it’s safe to assume you’re still putting the final touches on your marketing budget. Every business has a way of determining their budget for internal departments and external efforts, but as a … Continued
The 2018 B2B Marketing Mix Report is here and with it comes insight into what other B2B marketers are planning to execute in the year ahead. The Report is a culmination of survey results from marketing professionals in healthcare, technology and business services industries, with a large majority working in the B2B space. It outlines … Continued
Wait – what exactly is a press kit? A press kit is a package of items such as press releases, business cards, photos, product samplings (when applicable) and more sent to journalists or publications to educate them about your brand and compel them to write about your company. If properly executed, this can earn your … Continued
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by our CEO and Co-founder Mark Schmukler, this quote explains the purpose behind our step-wise marketing process JumpStartTM which begins with a Brand Strategy. At Sagefrog, our mission is to accelerate client success through integrated marketing, and … Continued
The power of digital marketing has extended to healthcare – an industry that is adjusting to shifts in human behavior brought on by new technologies and information systems. Mobile search and open access to health information continues to disrupt organizations that haven’t traditionally focused great efforts on their online presence. So what are healthcare companies … Continued