If you work as a marketer in healthcare or life sciences, you know that well-designed digital ads are a necessary component of modern marketing plans. They help companies effectively reach prospective patients and customers while securing online space to beat out competitors. Digital marketers spend a lot of time behind the scenes developing the right … Continued
Content originally posted on Marketing Insider Group Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing … Continued
The marketing industry is notorious for buzzwords, so you shouldn’t be surprised that we’re going to talk about a new one: InMail. You’ve heard the word and may have even received InMail in your LinkedIn inbox. But what’s more, you might have heard the rumor that LinkedIn InMail works. You heard right. The response rate … Continued
Your business’s brand messaging must capture your target audience’s attention and persuade them to take further action, whether that be buying your product, inquiring about your services or just visiting your website. But this messaging platform is not meant to sell your product – it’s meant to sell your brand. It’s also only one piece … Continued
You’re falling behind if you’re a marketing manager who’s still in the dark about LinkedIn’s top advertising tools: Sponsored Content, Sponsored InMail and Matched Audiences. These three promotional tools can help marketers working in B2B, B2G and even B2C quickly gain qualified leads, increase brand visibility, grow event attendance, retarget website visitors and more. LinkedIn … Continued