We already know the B2B sales process is changing to mimic that of B2C. The sales experience customer’s desire from B2B companies is a frictionless one: fast, simple and with self-service touchpoints where possible. Usually, when we think of a frictionless B2C experience, we think of self-service eCommerce companies like Amazon that make it possible … Continued
If your B2B marketing department is using pay-per-click (PPC) advertising to support eCommerce and lead generation campaigns, you won’t get far without landing pages. At some point, you’ll need to create a dedicated page that your paid traffic can be directed to. It doesn’t matter if you’re creating a specified destination for your Google Ads, … Continued
Data doesn’t lie. And as the 2019 B2B Marketing Mix Report shows, the highest priority objective for B2B marketers in the next year is lead generation for sales teams. Yep, you read that right: marketers’ biggest goal is sales! It may seem unusual for one team’s primary objective to relate to another team, but this … Continued
Sagefrog is the Only Agency to Be Recognized for Branding in Both States Doylestown, PA – January 17, 2018 – Sagefrog Marketing Group (Sagefrog), a top ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services, has been named a Top Branding Agency in both Pennsylvania and New Jersey and a Top … Continued
The way we shop is changing. With services like Amazon Prime, consumers are making purchases with one click and receiving products faster than ever. Most organizations have a clear and distinct business model: business-to-business (B2B) or business-to-consumer (B2C)—and have a corresponding sales methodology to support it. But the B2B sales cycle is beginning to resemble … Continued