Most companies use the year-end or half-year mark as their signal to check-in on how their email, digital and content marketing tactics and assets are faring, but a check-in in the middle of the second quarter can be helpful to you and your team. Whether you manage your company’s marketing program or B2B marketing agency, … Continued
Most modern businesses, whether B2B or B2C, have an additional storefront that requires the utmost attention and care: their website. This new digital storefront is visible and accessible 24/7 from any computer in the world. In the same way that presentation, organization and service can make or break sales in a physical store, they also … Continued
Sagefrog was proud to be invited to the Philadelphia Business Journal’s Book of Lists Celebration last week, where our CEO & Co-founder, Mark Schmukler attended the Great-Gatsby-themed event at the SugarHouse Casino’s Event Center on Delaware Avenue. Among the glitz and glamour, the event included a champagne wall, music and dancing, and most importantly, representation … Continued
In the new age of B2B transactions, customers expect to manage almost every aspect of their buying experience through your website or another online portal. That doesn’t mean, however, that there won’t be any human involvement and participation—and that’s the challenge: striking a balance. Customers who want a quicker buying experience might very well prefer … Continued
The Entrepreneurial Operating System®, or EOS, was created by Gino Wickman as a complete set of tools and concepts that get companies on track to achieve their respective visions with discipline and healthy leadership dynamics. At Sagefrog, EOS has been instrumental to getting our company healthy, especially when it comes to our marketing and sales … Continued