Account-based marketing (ABM) is a strategy that companies have used to gain stronger leads and generate more valuable sales for ages, but modern research and analytics capabilities, along with the connectivity of email and social media, imbue it with tremendous potential, especially in B2B. So, it may not be too surprising that the 2021 Marketing … Continued
The 2021 B2B Marketing Mix Report shows that account-based marketing (ABM) is the most popular tactic B2B marketers are adding to their campaigns for next year. While ABM isn’t a new marketing tactic, modern channels and platforms offer the potential to leverage digital content more effectively, allow marketers to reimagine what’s possible, and extract phenomenal … Continued
The Software as a Service (SaaS) industry has grown substantially over the last few years as more companies continue to enter the market. As businesses sought cloud-based solutions that would benefit remote workers and operations through the pandemic years and into the digitally transformed world that followed, SaaS has grown exponentially, projected to reach a … Continued
B2B decision makers and buyers want to do business with brands they trust. Part of how you can establish this trust with key business leaders is demonstrating that you have the knowledge and expertise they’re looking for. But how do you do that? By creating meaningful, impactful thought leadership content. To see how other B2B … Continued
Your digital marketing budget can be thought of as the stack of chips you bring to a poker table against all your competitors. If you always show up with the smallest stack, you have very little chance of getting ahead. To put it simply, the more you can spend on digital marketing, the more you’ll … Continued