Whether you’ve spent months working on creating a new, compelling and relevant brand identity for your existing brand or you’re just preparing to launch for the first time, launching a brand is an exciting process. You get to tell the world all about your company’s new mission, values, and goals—which isn’t something to take lightly. … Continued
At Sagefrog, we know that marketing tactics are constantly in flux and new best practices are always emerging. To make sure our team stays in-the-know, we believe the best route to facilitate long-term success is to prioritize investing in education by completing certifications and attending conferences and training sessions. As part of my own dedication … Continued
It’s impossible to ignore the impact an energized social media presence can have on establishing and developing a brand identity. As we’re almost a month into 2021, marketers are already seeing some initial responses to their newest campaigns. The 2021 B2B Marketing Mix Report showed us that most brands are investing heavily into connectivity tools … Continued
A new year marks a fresh start for companies. It’s a time to set new business objectives, marketing goals, and sales KPIs to keep your company relevant, on-track, and growing. Coming out of 2020, many B2B companies were forced to pivot their business models, products, and services to quickly and effectively meet new and evolving … Continued
It’s been a year. Typically, when we set out to reflect on our accomplishments for the year, our conversations don’t involve a global pandemic, racial justice movement, or our agency being forced to work from home. This year will be deemed historic, transitional, eye-opening, sad, and most of all, memorable. Sagefrog was fortunate this year, … Continued