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4 Must-Have Additions to Your Business’s Social Media Toolbox

By: Andrea Panno

It’s impossible to ignore the impact an energized social media presence can have on establishing and developing a brand identity. As we’re almost a month into 2021, marketers are already seeing some initial responses to their newest campaigns. The 2021 B2B Marketing Mix Report showed us that most brands are investing heavily into connectivity tools like social media and email to generate leads and sales. This focus will likely grow as we continue to deal with the challenges of the pandemic.

Ever-growing delivery systems for brand personality, tone, and messaging, social media and email enable you to extract tons of value from your Brand Identity Toolkit. Still, there are plenty of additional tools available that can help you find even more.

Today, we’re looking at four must-have additions to your business’s social media toolbox to further solidify your brand identity and drive more leads, sales, and referrals.

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful search tool that helps you attract your most relevant prospects and ideal buyers faster, expand your visibility of crucial insights, and make smart decisions about personalizing your sales approach. LinkedIn Sales Navigator simplifies all of these tasks in a single dashboard, allowing you to stay organized and in control of your connections to customers, prospects, and referrals. You can refine and filter searches extensively to include factors like job titles, industries, time with a company, and more.

The 2021 B2B Marketing Mix Report shows that LinkedIn is still the top social media network for B2B professionals, so if you want to generate as many leads as possible on the platform, Sales Navigator is a no-brainer. The largest userbase of business professionals across any platform allows you to connect to the right people at the right time in the right ways, and subscription models for individuals, teams, and businesses give you the flexibility to use the service for as long as makes sense for your campaign.

2. HubSpot

The HubSpot platform enables businesses to develop a unified vision of their customers across departments, from marketing to sales to customer service. HubSpot includes various “hubs” for CRM, CMS, Marketing, Sales, and Customer Service. When it comes to social media, HubSpot offers plenty to dig into. With one tool, you can organize complete social campaigns, share blog posts and landing pages, and promote new content. From HubSpot, marketers can publish right to LinkedIn, Facebook, Twitter, and Instagram, or schedule posts for later. Detailed analytics show exactly how your audience interacts with your posts, including SEO and CTA performance, and helps guide future marketing strategies.

All of HubSpot’s services work together to support their flywheel methodology, which is a strategy to continuously generate growth. To promote this, they develop a great deal of content driven by their own data, and it’s worth keeping an eye on for any marketing and sales teams, whether you use all their tools or not.

3. WordPress

WordPress is a great choice for powering a company’s website. WordPress sites are designed to promote successful content marketing and community building campaigns with built-in CMS capabilities, among a range of other features; It’s easy to use, optimized for Google SEO, and free! There are still costs associated with hosting a website, blog, or eCommerce pages, and WordPress offers some affordable options for those who need hosting solutions. The platform provides tons of pre-made design options that can help content creators develop attractive and consistent pieces quickly. With convenient, built-in linking, sharing, and engagement tools and analytics, you can easily promote your content across all your social media platforms, measure the response, and adjust your focus.

4. Sigstr

The 2021 B2B Marketing Mix Report shows that email marketing still provides serious ROI as one of the most effective sources of sales and marketing leads. Every business uses email, and COVID-19 has made many of us even more dependent on it. Sigstr ensures that every employee maintains a consistent company email signature. In every email signature section, Sigstr displays the appropriate contact info for the employee and business, along with dynamically generated ads targeted specifically to the recipient. Every email your employees send to a client or customer helps generate continuous impressions from your most engaged audience. Like other tools, Sigstr connects to marketing and CRM platforms such as HubSpot and Salesforce to ensure consistent messaging across all business communications.

Put These Tools Into Action

All of these tools will only work if you have a unified brand strategy to work from, so if you haven’t already, your first step should be to download the new Toolkit: Creating a Compelling & Relevant Brand Identity.

Download Toolkit

Now that your social media toolbox is brimming with some of the shiniest accessories and coolest enhancements, it’s time to start using them to spark, nurture, and develop new connections. To do that, you need to figure out exactly what you want to say and how you want to say it. What do your clients and customers value most in a successful business partnership? How do your products and services solve a unique need in a better way than your competitors?

If you need help answering these types of questions and more, Sagefrog is here to help. Contact us to energize your B2B marketing efforts.