The B2B sales process is a complex one. There’s lead generation, qualification, prospecting, pitching, demos, and more. Often, it involves several key decision makers from different areas, and closing a deal can take weeks or months to complete. It’s a lot, and even the most seasoned salesperson can find themselves frustrated during the process—and understandably … Continued
Email marketing is a great way to connect with customers and clients. Ninety-one percent of B2B marketers rate email as the leading channel for overall content marketing success, followed by LinkedIn and print.1 In a world ruled by social media, email marketing still tops the charts. You might be looking to build upon your company’s … Continued
You’re allowed to be picky when you’re tasked with choosing the best marketing partner for your business. In fact, Sagefrog has encountered our share of weary CEOs and in-house marketing managers looking for a change because they weren’t picky enough when they settled on their previous agency. It pays to do your research before making … Continued
There are tons of social media platforms out there, each with its own niche. As B2B companies start to think about their brand identity, many wonder, “should we join all of them, or some, or focus on just one or two?” To decide what type of social media strategy is right for you, you need … Continued
If you think about it, manufacturing companies aren’t generally known for their social media marketing. Often, that’s reserved for consumer brands who create fun, engaging viral marketing campaigns. Because of this, manufacturers can be hesitant to join in. Marketers might feel like social media marketing isn’t relevant to their industry, be unsure that their audiences … Continued