Over the past year, digital marketers have put a ton of energy into increasing engagement around the remote events and online interactions that have become the norm. Webinars, video conferences, and other virtual events are everywhere; digital communication tools are more accessible and widely used; and engagement potential has exploded. Throughout all of it, we’ve … Continued
There’s a lot that goes into creating marketing campaigns that see real results, but many marketers tend to forget that effective marketing requires two key preparation tools: a strategic marketing plan and a tactical marketing plan (TMP). At Sagefrog, we often roll these into one as an integrated marketing plan—the endearing IMP. A marketer might … Continued
Now more than ever, B2B buyers are relying on content marketing to inform their decision making. And according to Demand Gen Report’s 2020 Content Preferences Study, 67% of respondents said they relied even more on content in 2020 than they did last year to research and inform purchase decisions. Finally, the secret’s out: content marketing … Continued
Branding is an integral part of modern-day marketing, but building a brand around a service company is not as straightforward as it is for a product company. Financial services companies are particularly challenging to market because it’s a business based primarily on trust. Plus, the financial market is saturated with cutting-edge startups, banks with centuries … Continued
Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. In fact, today, more than 75 percent of B2B website traffic comes from organic and paid search. And according to … Continued