Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. In fact, today, more than 75 percent of B2B website traffic comes from organic and paid search. And according to BrightEdge, paid search only accounts for about 15 percent of that traffic.
If you’ve been neglecting creating an SEO strategy plan to improve the organic performance of your website, you may be missing out on a ton of potential traffic—and leads.
But don’t get frustrated just yet! It’s not too late to get started with your website SEO strategy and turn things around.
Let’s dive in and take a look at some essential SEO hacks you can use to improve your website’s performance.
Perform a Content Audit
If you’ve read one blog promising SEO tips, you’ve been told to “Start a blog!” and “Create high-quality content.” But before you jump right into creating new content, what you should be doing is auditing the content on your website that already exists.
A content audit is just what it sounds like. It involves taking inventory of all of the pages on your website and determining whether they need to be updated, consolidated, remain as-is, or be removed entirely. Plenty of plugins include options to perform a content audit, but if you don’t want to go that route, you can even accomplish this with a simple Excel spreadsheet.
Don’t just go on a page-deleting spree, though. Consider the value each page has to your business. Even if a page doesn’t have much in the way of SEO value, if it’s critical to your business, don’t delete it.
Reevaluate Your Content
As you work through your content audit, it’s a good idea to reevaluate the content on your blog and critical product or service pages. If you know even a little bit about SEO, you probably optimized them with keywords, meta data, and alt text when they were created. But have you evaluated them recently? If you know you haven’t, it’s time to take another look.
Chances are, since creating those initial pages and blog posts, new keywords, subtopics, or other opportunities have surfaced. Think about how you can make updates. Is there an additional topic you can now cover in an old blog post? Are there new keywords you can add to your product or service pages?
Finding and taking advantage of these opportunities can help Google view these pages on your website as more complete, which can help improve your ranking.
Add New Internal Links to Your Pages
In addition to auditing and evaluating your existing content, another SEO hack you can try is adding more internal links to your website. Relevant internal links make it easier for visitors to your website to navigate from one page to another. They also distribute “link equity” and make it simpler for Google to understand context.
This practice is especially important when you create new pages, as they won’t have many internal links. But even with older pages and content, it’s a good idea to ask yourself if there are any new opportunities to add updated internal links. Maybe you’ve created a recent blog on a topic that relates to an older page. If so, link to the new blog on the existing page, and you can improve your chances of both ranking.
Another quick way to find new opportunities is to search Google for “site:[yourwebsite] + keyword,” as this will deliver all of the pages on your website containing that specific keyword. Then, you can either link to those pages on a new page or link the new page to the existing ones (as long as the keyword is relevant).
Consider Creating Content Clusters
If you haven’t heard of HubSpot’s topic cluster model, let’s break it down. It entails linking several different pieces of content together into “clusters.” All of the content needs to be relevant to a central topic or theme.
If you don’t have pillar pages for important topics in your industry yet, start by creating them.
What’s a Pillar Page?
Pillar pages generally aim to cover all areas of one topic in broad detail. Determine a keyword your visitors may be searching for and create a page answering every question someone searching that keyword may have. That’s a pillar page.
What’s a Cluster Page?
A cluster page is a page that explores a topic from a pillar page in more depth. Where the pillar page may feature a single paragraph answering a question, a cluster page is devoted to answering the same question or covering the same topic in more depth.
Once you’ve developed a pillar page and the subsequent cluster pages, link to each cluster page on the pillar page. Doing so:
- Provides a seamless user experience for visitors
- Helps your website become a better resource
- Increases the chances of your pillar and cluster pages ranking. Yay!
Embed Relevant Videos on Your Blog
If you’re like many people, you may not venture over to Google’s video search results page very often. However, if you went there right now, you would notice that not all of the videos on this search results page are from YouTube. Google also pulls webpages featuring relevant embedded videos and includes them in the results.
Looking for a quick win? Embedding relevant videos on your blog or other webpages is an easy way to increase SEO. It may not drive a huge percentage of traffic to your website, but for virtually no effort at all, it can provide a welcome boost.
Increase Organic Traffic with These Essential SEO Hacks
The dynamic nature of SEO and ever-changing algorithms can be overwhelming and frustrating for even the most successful business owners. But with these actionable and easy to implement hacks, getting started with your B2B SEO strategy doesn’t have to be scary. Some of these SEO traffic hacks may take time to implement, but rest assured, they’re well worth it.
Looking for professional SEO services? Sagefrog has the tools and expertise to help you increase your website’s organic traffic.
Ready to get started? Let’s talk!