Why is great content important to a digital and traditional marketing program? To start, it helps establish your brand, build trust, improve SEO, and attract new people to your business. Making the most of content marketing takes an intimate understanding of your audience and how they prefer to consume content, as well as dedicated time … Continued
There’s a classic debate in marketing around serving content that is gated or ungated, which basically means whether the resource requires someone to fill out a form before viewing it. The right answer isn’t to choose one or the other and run with it. The most effective B2B companies make the best use of gated … Continued
The time between lead generation and lead conversion can determine the success of a business. Having a tried-and-true lead generation strategy is great, but without conversions, your business won’t be profitable. And in today’s digital age, with so many possible touchpoints, there are a lot of opportunities to make (or break) a sale. Lead nurturing … Continued
For an engineering firm, how you present yourself and your body of work are everything. These days that means a flawless website. But what makes a great engineering website? Gather up a bunch of the most successful engineering firm websites, and you’ll find that no matter the size of the firm, whether they’re civil, industrial, … Continued
What Does a Marketing Manager Do? Marketing professionals play a pivotal role in B2B companies spanning industries from healthcare to manufacturing and everything in between. Marketing manager responsibilities often include managing a brand’s identity, maintaining websites and e-commerce stores, aligning with executives and sales professionals on critical business objectives, working with teams of content creators, … Continued