Customers trust referrals more than ads. But you probably already know that. What you might not know, however, is that a whopping 91% of B2B buyers’ decisions are influenced by word-of-mouth. So why haven’t you built out your B2B referral marketing program yet? If you’re like most B2B marketers, it’s because you know referral marketing … Continued
Sagefrog Marketing Group (Sagefrog) has launched a hybrid working model, giving employees an opportunity to access the best of both worlds: local, in-person structure and support with daily flexibility and autonomy. The new model comes after careful research and planning into the future of workplace trends and best practices, coupled with proven high performance and … Continued
For businesses in the soft facilities management (FM) industry, winning new contracts can predict future growth. As a result of increased cleaning and sanitation requirements, the COVID-19 pandemic likely spurred some growth that your soft FM business may not have prepared for but adapted to by hiring employees and investing in new technology and supplies. … Continued
With fluctuating COVID outbreaks, lockdowns, and health mandates, countless B2B industry events have adapted their experiences from in-person to virtual. Despite these challenges, brands and marketers are showing incredible creativity, flexibility, and innovation in response to the limitations of a work-from-home lifestyle and a lack of in-person events. To prepare for the future of virtual … Continued
As the supply chain and logistics industry becomes more saturated, competition continues to increase. To stand out in this industry and find long-term success, it’s important for companies to emphasize their unique differentiators and develop strategic marketing campaigns that prioritize lead generation. But, casting a lead acquisition net that’s too wide may not deliver the … Continued