Marketers face new challenges as new digital revolutions emerge and evolve almost weekly, with new platforms, formats, and channels to reach new audiences. The sheer volume of content on social media platforms like Facebook, TikTok, and even B2B’s favorite, LinkedIn, has made it increasingly challenging for marketers to cut through the noise and capture their … Continued
While content demands have risen steadily for the past decade, the strategies behind its production haven’t changed much. No matter the current marketing trends, from short-form videos to podcasts and long-form LinkedIn blogs, content creators continue to adapt and build quality content quickly, but not without putting considerable strain on the content creation experience as … Continued
When economic trouble looms, the knee-jerk reaction for many businesses is to cut spend, and marketing is usually the first to go. We’re here to tell you this could be a significant tactical error. Digital marketing in a recession can still be a highly effective strategy—just take a look at what worked through the pandemic… … Continued
According to experts, economic headwinds are increasingly pointing toward recession. While it can be easy to jump into panic mode, recession doesn’t always spell doom. One of the keys to business success during and especially after an economic downturn is to stay the course with marketing as best you can. When businesses slam on the … Continued
For more than 20 years, generating valuable leads for medical device manufacturers has been integral to Sagefrog’s success in the market. Generating leads is a crucial aspect of any business, but it becomes even more critical in the highly competitive medical device industry. Medical device manufacturing is a unique industry with strict regulatory requirements, niche … Continued