The medical technology (Medtech) industry is at a crossroads of innovation and healthcare, where marketing plays a pivotal role in connecting medical technology companies with healthcare providers (HCPs) and decision-makers. As we look ahead to 2024, the landscape for Medtech marketing is evolving rapidly, requiring a tailored approach with a robust digital presence. This presence … Continued
A Philanthropic Mission Takes Root The story of Carversville Farm Foundation (CFF) is a tale of inspiration and action. This local organization and its mission are close to Sagefrog’s heart, as our team has volunteered on the farm this year to give back to our community—and we hope that uplifting CFF and sharing its story … Continued
At this year’s HubSpot INBOUND Conference, Sagefrog had the privilege of networking with and absorbing insights from international industry leaders and experts across various marketing domains. The event was an immersive experience that offered new insights into the ever-evolving marketing landscape. While a recap can never quite capture the grandeur of attending this event in … Continued
In today’s competitive B2B landscape, the power of traditional marketing channels like direct mail is experiencing a resurgence. While digital undoubtedly dominates the marketing industry, and rightly so, B2B marketers are rediscovering the value of incorporating direct mail into their integrated, multi-channel strategies. Recent data from the United States Postal Service indicates that direct mail … Continued
In the digital advertising landscape, options abound. From social media giants like Facebook, Instagram, and X to search engine powerhouses like Google and Bing, the avenues for reaching your target audience can seem limitless. But when it comes to B2B marketing—where the stakes are high, and the decision-makers are discerning—LinkedIn Advertising emerges as a front-runner, … Continued