With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. To contend with the influx of businesses crowding online spaces, B2B marketers need to get clever about building recognition for their products, services, and company. Sagefrog identified this … Continued
A website is often the first point of contact between a business and its audience. Whether you’ve recently undergone a brand overhaul or your products have received a facelift, the decision to redesign a website should not be taken lightly. A well-executed redesign can lead to significant success. Still, without a clear vision or specific … Continued
Well, it’s that time again! The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. From welcoming talented … Continued
One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility. But as the industry … Continued
As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 … Continued