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Your Guide to a Successful B2B Website Redesign in 2024

By: Blair Kaplan

A website is often the first point of contact between a business and its audience. Whether you’ve recently undergone a brand overhaul or your products have received a facelift, the decision to redesign a website should not be taken lightly. A well-executed redesign can lead to significant success. Still, without a clear vision or specific problem to solve, it can become a long and tedious undertaking with little to no impact.

Your journey toward a successful website redesign begins with a clear vision or a well-defined problem. Having a distinct purpose at the outset ensures not only the success of your redesign but also a smoother overall process.

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Why Should You Redesign Your Website?

Your website is generally the first time potential buyers, clients, and influencers encounter your business. There are many reasons why a redesign may be essential to remain competitive, meet business objectives, and make a great first impression.

Change in Business Strategy

A shift in business strategy may necessitate a redesign to align the website with new products, services, or target audiences. When your strategy changes, you must update your positioning and messaging to connect effectively with users, ensuring your website reflects these changes. As part of your website redesign, you should also evaluate your existing online marketing strategies and channels, analyze their profitability, and identify opportunities for enhancement.

Brand Misalignment

A meticulously designed brand presentation across various touchpoints, including your website, reinforces relationships and cultivates user engagement. Leverage customer insights to refine your brand and establish your company as a leader in the industry.

Design Flaws

As technology continues to advance and website design trends evolve, components that were once innovative and cutting-edge can quickly become stale and outdated, potentially impacting user engagement and conversions.

An outdated and unsophisticated design can make a negative impression, leaving viewers to assume that your offerings are also obsolete and unrefined. Implement SEO best practices and incorporate innovative technologies to uphold a modern aesthetic and fulfill user experience standards.

Unsatisfactory User Experience (UX)

User experience (UX) is significant for your website. 88% of online consumers report that they are less likely to return to a site after a bad experience.[i] Prioritize user experience, ensuring your website is straightforward, easy to use, engaging, and informative. The story and experience must leave a good impression and create a meaningful engagement. A well-thought-out UX design impacts search engine rankings and can raise conversion rates by up to 400%.[ii]

How Often Should You Redesign Your Website?

The average lifespan of a website is 1.5 to 2.5 years.[iii] Keeping up with design trends and technological advancements is crucial for maintaining a fresh and competitive online presence. Before diving into a redesign, investing time in building a comprehensive website redesign plan is essential.

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Website Redesign Project Plan

Embarking on a website redesign requires an organized and methodical plan from conception to execution. Planning accordingly can help improve the success of your redesign.

Benchmark Current Metrics

Prior to planning the redesign, document your current performance metrics, analyzing monthly performance in traffic, conversion rates, and user engagement. Benchmarking current metrics before a website redesign is crucial for various reasons:

    • Establishing a baseline for metrics like traffic and engagement, providing a reference point for measuring success
    • Identifying weaknesses and opportunities, allowing businesses to prioritize improvements that align with goals
    • Makes it possible to set measurable goals, helping evaluate return on investment (ROI) post-redesign
    • Facilitates data-driven decision-making, ensuring changes focus on improving user experience and key metrics

Determine Goals & Objectives

Clearly define the goals behind your website redesign, tying them to measurable results, which the previous benchmarking can help determine. Communicate these objectives with your team, designer, or agency to ensure a unified vision and purpose for the redesign. Your reasoning should be more profound than doing so because a competitor just did a redesign, or you haven’t done one in a while.

Define Branding & Buyer Personas

Craft a clear branding and messaging strategy before designing your website. You can ensure consistency in branding, messaging, and your unique value proposition by crafting your website design and content around buyer personas, addressing the needs and questions of your target audience.

A buyer persona is a semi-fictitious representation of an ideal customer based on market research, data analysis, and insights from actual customers. Buyer personas usually include demographic information, behavior patterns, goals, challenges, and motivations. Speak directly to your different buyer personas, tailoring the benefits of your offering to them specifically.

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Choose the Proper Design

Whether you are designing the site yourself or hiring someone to help you, be sure to seek inspiration for your design, looking at current trends in visual features such as photos, infographics, and videos. Ensure legibility and impact by using contrasting colors and stay updated on design winners for guidance on what’s current.

4 Web Design Trends in 2024

Keeping abreast of web design trends allows businesses to leverage emerging technologies and design standards, enhancing overall user satisfaction and engagement while staying ahead of the competition.


In 2024, AI (Artificial Intelligence) and ML (Machine Learning) continue their trajectory from buzzwords to integral elements of web development. Expect these technologies to enhance user experiences, automate complex processes, and provide personalized content. AI-driven chatbots, predictive analytics, and automated content curation are revolutionizing web development, offering enhanced engagement and functionality—especially for WordPress users.

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Dark Mode

Dark mode designs reduce eye strain and provide a modern look for your website. Beyond practical benefits, it highlights other design elements by darkening surrounding aspects. You should also be incorporating other user-friendly accessibility features to help your site meet basic ADA guidelines through design practices or website plugin options.

Micro Frontends Promote Modularity

Micro frontends drive modularity in web development by decomposing huge user interfaces into smaller, independent components. These self-contained units allow for parallel development, enhancing efficiency and agility. With distinct logic, styles, and dependencies, micro frontends promote code maintainability and reusability across applications, facilitating faster and more flexible user interface development.

Mobile Optimization

While not a new trend, mobile optimization remains paramount in 2024. As consumer expectations evolve, developers must prioritize mobile-first design, AMP implementation, Progressive Web Apps (PWAs), and responsive web design for seamless user experiences across all devices.

Execute an Impactful B2B Website Redesign in 2024

Embarking on a B2B website redesign in 2024 demands a strategic approach aligned with current trends and business objectives. A reputable web design agency stays ahead of the curve, integrating the latest breakthroughs, digital technology trends, and design standards to create highly functional, user-friendly, and aesthetically pleasing websites.

Sagefrog offers custom B2B website development services, including templates, content, imagery, responsive UX design, CMS integration, and training. We can work together to elevate your digital presence, ensuring your website reflects the innovation and professionalism of your business. Let’s create a lasting impression on your audience and drive business success in 2024 and beyond.

Contact Sagefrog

[i] Know Your User – UX Statistics and Insights, Toptal

[ii] The Six Steps for Justifying Better UX, Forrester

[iii] How Often Should You Redesign Your Website?, Business 2 Community