The benefits of social media marketing include building brand awareness, connecting with customers, engaging in meaningful conversation within your niche, and driving traffic back to your website. When launching a social media campaign, it is important to choose the right social media platform. Here are some tips to determine which social networks your audience is … Continued
Showcase pages are a great resource for companies with a variety of products and services. These “niche pages” gives users the choice to follow a specific service or product that a company offers and it allows companies to promote their services and products to a targeted market – so followers are only getting information that … Continued
We live in a rapidly changing world. One where digital channels are becoming entertwined with our lives. For marketers, this means that marketing strategies must take into account the digital nature of today’s audiences. As marketing becomes more and more digital, it can no longer be an adjunct to some other traditional marketing plan. Marketing … Continued
Ever wonder what goes on in the mind of a consumer when making a purchase decision? According to an article in the Harvard Business Review titled, “What Marketers Misunderstand About Online Reviews,” consumer purchase decisions are affected by three different factors: (P) Prior preferences, beliefs and experiences (M) Information from the marketers such as advertising, … Continued
1. Identify the goal of the newsletter. Is it to generate leads? Get more email contacts? Send traffic to the website? 2. Assemble Content. If your plan is to put out one newsletter per month, make sure that you are bookmarking articles and resources that might be a good fit for newsletters in the future. … Continued