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5 Tips to Handle Negative Online Reviews

According to the latest figures in Nielsen’s Global Trust in Advertising survey, 70% of consumers trust online reviews completely or somewhat. That is a significant statistic and one that should not be taken lightly. Consumers now have access to an abundance of knowledge and resources about products or services and use this information to make … Continued

Long Live E-mail Marketing!

For quite some time, there have been proclamations of e-mail marketing becoming a dying practice. Do not believe these rumors as e-mail marketing is just as important as it has ever been and, though it may be changing, is certainly nowhere near extinct. Despite the rise in social media and its many uses, a large … Continued

8 Tips to Improve Your Google Paid Search ROI

Having a well-defined strategy and specific goals are critical to the success of a Google paid search campaign. It is important to clearly define your goals, whether that be to generate web downloads, build brand awareness, drive phone calls, etc., BEFORE building your campaign. This will help you achieve a higher ROI. Here are 8 … Continued

20 Ways to Increase Your Following on Twitter

Sagefrog is slowly but surely climbing its way up the Twitter ladder. Here are some tips and tricks we have learned along to way help you increase your following and gain more traction on Twitter. Optimize your Twitter Bio – strategically use keywords to aid in search. Make the right connections – You want to … Continued

Sagefrog Marketing Group Named the Top B2B Marketing Company in Philadelphia

Sagefrog was just named the Top B2B Marketing Company in Philadelphia! Attributes of the Top B2B Marketing Company in Philadelphia Trevor Nace, TechMarketing What does it take to be the top business-to-business marketing company in Philadelphia? Below is a list of 10 capabilities that great marketing companies must have. After investigating hundreds of marketing agencies … Continued