As marketers, we all know that the power of direct marketing can be great. And email marketing – when done correctly – can be an easy, inexpensive and effective way to reach your target audience with key messages and calls-to-action. But nothing destroys an email marketing campaign like a bad subject line. The subject line is the first thing readers look at – the point in going through emails that makes them want to open or send to trash. Don’t destroy a well thought out email with a poor subject line, instead follow these 5 tips from an article published by ZoomInsights:
1. Be specific
2. Make it urgent, without saying “urgent”
3. Don’t be a spam look-alike
4. Use the personal touch
5. Test what’s best
Read the entire article for more details about each tip. For email marketing services, and all other marketing services, contact Sagefrog Marketing Group. Visit sagefrog.com or call 215-230-9024.
