Spring is nearly here, and that means it’s the perfect opportunity to do some spring cleaning! When is the last time you’ve actually evaluated your marketing efforts? If it has been a few years, the marketing materials of yesterday might not be representing your brand correctly today. Give your brand a fresh spring makeover by evaluating your marketing efforts with these three questions:
Does my messaging effectively represent who or what my brand is today?
- Chances are your business has evolved over the past few years. It’s important to make sure you’re messaging has evolved in conjunction to this progression.
Does my logo, online presence and visual imaging work with my messaging?
- A cohesive brand identity across all your marketing tools and materials makes for an effective brand.
Does my Search Engine Optimization need improvement?
- Creating content on blogs, video tutorials, white papers and contests will give your SEO a tremendous boost. Make sure to keep your content fresh and new.
For a brand refresh or other full integrated marketing services, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com
Looking for more spring cleaning ideas? Read the full article here, or contact Sagefrog for expert marketing advice and services.
