Interested in creating a more cohesive marketing campaign? If so, developing an integrated email and direct mail B2B contact list is a great way to enhance both your campaign’s effectiveness and consistency.
This article describes 5 tips when generating and managing your B2B mailing list:
- Use lists with postal & email info.
- Compile cross-channel lists.
- Consider email append.
- Segment as usual.
- Identify the optimal mix.
For more details, read the entire article here.
For full-service marketing, public relations and advertising contact Sagefrog Marketing Group. Visit sagefrog.com or call 215-230-9024.
