Email marketing requires a great deal of attention and detail as there are often many moving parts. Perhaps the most crucial element of an email marketing campaign is your email list, which needs constant care. Below are 6 ways to effectively manage your email list:
- Make sure the list is grammatically correct – while this seems like a no brainer, make sure your list is typo free.
- Don’t send unsolicited emails – you want to be sure that the email recipient has given their permission before you start sending content their way.
- Monitor feedback loops – make sure that the people who are marking your emails as spam are removed from your list.
- Track recipient action over time– this will allow you to remove inactive subscribers. This doesn’t mean delete every email address that does not open/click through, instead track the email over time to see which email accounts are active and which are inactive.
- Use a welcome program – this allows you to set yourself up for content success. A welcome program helps you determine what topics your customer is interested in. It also allows them to choose the frequency at which they want to receive your emails. Successful welcome programs have led to 63% higher open rates and 105% higher click through rates.
- Opt-outs and opt-downs – while you legally must give recipients the option to opt-out, you can also give them the option to opt-down, which limits the frequency at which they receive your emails.
For email marketing, content marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at -215-230-9024 or visit sagefrog.com.
