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What the Facebook Timeline Redesign Means for Your Brand

By: Sagefrog

We all have heard the phrase “a picture is worth a thousand words,” and Facebook’s most recent update is taking this idea to heart. The Facebook News Feed is currently revamping its already 50% visual content share to a more graphic/photo focused design, concentrating on pictures and videos.

What does this change mean to your business? Engaging with your target audience is essential on all your social media platforms. To remain relevant on Facebook, developing interesting and applicable visual content is necessary. The new timeline is taking a hint from the success of Pinterest and its attention on the visual. Take into account these three tactics below:

  1. Publish and plan new visual content
  2. Keep your captions and additional copy short
  3. Integrate your Pinterest approach with how you interact on Facebook

The redesign also simplifies the home page, allowing your content stand out and make an impact on viewers.

For relevant and thought-provoking social media campaigns and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.

Resource: http://huff.to/1385htG