It is clear to both consumers and marketers that advertising methods have grown and adapted over the years. And all ads from print, to TV and online must evolve to stay ahead of the trend and spark interest. Now, marketers can track data and analyze the best routes to reach target audiences, and even create popular social media campaigns around their ads to generate buzz.
However, a similar thread remains and it is the one downturn of today’s and yesterday’s advertising; the lack of engagement. Until now. With mobile applications, businesses can talk “with” their target audience instead of just “at” them. Brands can have a dialogue with their customers, this builds trust, a stronger relationship and opens a greater realm of opportunities for new ideas and content development.
Today, with the use of mobile apps, marketers can reach their target at the peak moment in the buying cycle and allow them to engage in the conversation. This permits for an advertisement’s influence to be much more significant and genuine.
For the latest in advertising campaigns and all other full-service, integrated marketing, please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
Resource: http://onforb.es/YryreT
