When the majority of us think of Return on Investment (ROI), we consider it mostly in financial terms. However, for Public Relations, ROI tends to be less monetary and rather built around delivering similar value, with both awareness and consumer relationships.
According to this article, measuring the ROI of Public Relations has made leaps and bounds from when the only certain factor you could determine was media coverage, including: types of mentions, competitors referenced, source authority and popularity. There are several ways now to measure the ROI of your company’s PR efforts.
PR Mentions
- Counting Media Placements
- Assessing Quality
- Viral Impact
Social Media Metrics
- Engagement vs. Coverage
- Community Growth
PR Outcomes
- Behavioral Impact
- Growth
Long Term Outcomes
- Brand Loyalty and Advocacy
- Cost Saving
- Better Market Positioning
Although the benefits of PR are not always reflected financially, there exists an “intangible value” when aligning your PR efforts with your marketing objectives and company image.
For newsworthy PR and all other full-service marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
