BrandFinance Global 500 has ranked today’s leading brands and has determined the top five most valuable and most powerful. A brand is essential for a business, its customers and for its recognition and differentiation. BrandFinance Global 500 has evaluated these brands across all segments, including B2B and B2C.
According to this article, Apple has ranked as the most valuable brand in 2013 –
– while, Ferrari has ranked as the most powerful.
“Brand is one of many intangible assets which drive profitable growth,” says Brand Finance chief executive David Haigh.
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