The success of the Disney brand cannot be argued with. Those at Disney are masters in their own right at creating an amazing customer experience while building brand loyalty, equity and awareness with their target audiences.
So, what can B2B marketers learn from Disney’s success? According to this article, there is plenty that applies when creating B2B marketing magic and interacting with customers:
- Give customers goodies while they wait to get on-board.
- Perhaps, it’s an exclusive event, an invitation-only discussion forum that connects them with peers, or a personalized note tied to a new piece of thought leadership?
- Engage employees in a higher purpose.
- Strong marketing results are fueled by smart internal communication strategies that tie employees to larger organizational goals and values and breed a culture of success.
- Strategically merchandise at every possible opportunity.
- Plenty of opportunities exist for B2B companies to provide new and better information to customers as they move along different points of the sales funnel.
Want to integrate Disney’s B2B marketing strategies into your own marketing efforts? For all your full-service marketing needs please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
