Capturing useful data and analytics, especially from online channels, will be key for evaluating marketing initiatives in 2013. According to this article, marketers are spending more than ever in 2013 on analytics. Many companies are even hiring employees trained in analytics to gather massive amounts of information, make sense of it – and ultimately, to use it when determining future campaigns and best practices.
Online or digital data is getting easier to collect and now it is not simply about having the information available and organized, but analyzing it and applying the newly found insights to marketing campaigns.
Here are five insights from this article about data in 2013:
- Big Data is Digital
- Shift Toward Data Analysis
- Data Application
- Social Data Becoming More Important
- Growing Use of Real-Time Data
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