Last year when Google implemented Google + Local pages the marketing industry was influenced tremendously and social, mobile and local marketing saw remarkable growth. According to this article from Forbes, there are ten insights into local marketing that will have an impact in 2013:
- The number of SMBs with mobile websites will triple.
- Facebook paid advertising will continue to be a flop with most local service businesses.
- Sales will be the new leads.
- National brands with multiple locations or franchises will go increasingly local.
- Google will remain the dominant horizontal player for local search, but consumers will increasingly go vertical.
- SEO will get more complex.
- The problems of listing syndication will be solved.
- The daily deals bubble will continue its slow deflation in the U.S.
- Retention and acquisition marketing will continue to blur.
- We’ll see at least two filings for blockbuster IPOs of local tech companies.
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