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Digital Technology Shaping Healthcare in 2013

By: Sagefrog

2013 is a significant year for the healthcare industry for a variety of reasons, one of them being the impact of the “everywhere existence” of the digital age and its technology. As a result, technology is set to transform the healthcare industry in several ways over the next year.

Here are seven trends determined for 2013:

  1. Consumers get more tools for being cost-savvy
  2. Employer as health coach
  3. Consumer ratings make a difference
  4. Nonphysicians put on the doctor’s coat
  5. Health comes home
  6. Consumerization of health IT
  7. Big pharma goes ‘beyond the pill’

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For effective healthcare and technology marketing and all other full-service marketing visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.