A presence on social media has simply become the norm for companies and their brands; however it is the quality of that presence that is of interest. More times than not we find that businesses are either not active on their social media accounts, are posting lackluster material or are sharing over-the-top self-promoting content.
According to this article on Forbes, it is essential to be “interesting, entertaining, and most importantly real.” Here are four ways to jump-start that initiative:
- Be Transparent
- Engage, Engage, Engage
- Get to Know Your Audience
- Be Interesting
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