We all have seen it – the next big trend for the New Year or the top 10 pieces of advice to make marketing a success in 2013. These lists and articles are predictions based off research and experience. It is imperative to plan for the upcoming year and stay ahead of the curve, not falling behind is crucial. A strategy for advertising is no different. As you design this year’s marketing efforts reflect on what can be improved upon from the year that has passed.
Marketers need to assess and analyze past initiatives and turn off what is not working and spin up what is. According to this article, to deliver an effective advertising campaign for 2013, follow these top strategies:
- Think of your ads as content. “Content marketing” was a big buzzword in 2012, and with good reason: it was the year in which brands really began to realize that consumers respond to ads as content – if, that is, the content is any good.
- Don’t hesitate to run your ads online first. As you may recall, 2012 marked the first time that social media played a critical role in promoting Super Bowl ads. Advertisers like Volkswagen and Chevrolet posted their spots to YouTube and Facebook well before the game, racking up millions of online views.
- Link social media with your campaigns. Marketers are getting very good at responding to consumers by way of social media, and for this reason customer service has already been taken to new heights. When it comes to promoting ad campaigns, however, there’s more that can be done. Social sites afford media planners and account managers an opportunity to point customers to the ads they’re placing, both online and off.
For all your online marketing and advertising needs and all other full-service marketing please contact Sagefrog Marketing Group.
