Customers want to feel that they really KNOW the products and brands they are buying. As a result, more and more companies are asking consumers to contribute and participate in their business. Although there are several theories as to why this is becoming more popular, the most important takeaway is that customer participation is another tactic to rise above the competition. Additionally, like anything else, it must be done appropriately to be effective.
In today’s day and age we recognize that marketing is critical to a prosperous future and engaging with consumers can be key to optimizing your current campaign. It is vital to nurture both your tactics and your relationships – follow these five tips:
- Embrace test-and-learn values.
- Innovate; don’t perfect.
- Act quickly and motivate others, including participants to act on your behalf.
- Mix and blend; don’t invent.
- Embrace risks and champion failures.
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For all your participation marketing techniques and tools and all other full-service marketing visit sagefrog.com or call 215-230-9024.
