Although launching a full-blown B2B lead generation campaign isn’t the norm for this time of year, it might be what separates your business from the pack. Independent of the season, some simply believe that slowing down your online marketing momentum, because everyone else is, may in fact be doing more harm than good.
Marketers usually want to take advantage of lead generation for the coming year. Therefore, building a business development campaign can help you capitalize on many potential sales for these several reasons:
- Not everyone is “on vacation.”
- There is far less competition.
- Converting leads takes months.
Now, to sort these leads into qualified, potential buyers:
- Talk to your customers.
- Divide and conquer.
- Get in the holiday spirit.
Remember the goal is not about instant sales – it is much more important at this time to build relationships and maintain them.
For all your full-service marketing, interactive, public relations and advertising needs please call 215-230-9024 or visit sagefrog.com.
