Although content marketing is not a new tool, its integration with social media has made it a more powerful approach to communication than ever before. The creation, production, optimization and distribution of content needs to be presented in both a helpful and engaging way to produce optimal results. Therefore, several highly qualified content marketers have shared some of their know-how in the following 7 tips for successful content marketing:
- Content is the engine that drives the whole machine.
- Be transparent (but not confessional), positive (but not giddy), human (but not frivolous), supportive (but not pondering), and most of all, patient (but not lazy).
- Content marketing isn’t just about adding more content; it’s about creating information for a targeted audience that has a particular purpose and an intended outcome.
- You cannot be successful without content and SEO combined.
- If there isn’t a clear strategy behind it, content is just content.
- Complaining your industry isn’t glamorous tells me two things about you:
- You don’t fully understand your customers need/pain points/ wants
- You are boring.
- The blog was always the last thing I did during the day – or should I say, night – and the first place where I tried new ideas in digital marketing, studying the results for potential use.
To read on these tips and the people behind them more click here.
For help with developing and implementing a powerful and engaging content marketing plan, contact Sagefrog Marketing Group. Visit sagefrog.com or call 215-230-9024.
