At Sagefrog, we strongly believe that LinkedIn is one of the most important social networks to engage with, especially when it comes to B2B Marketing. LinkedIn can effectively be used for professional networking and features groups where people who work in related industries, attend conferences or seminars together, or have related interests can join and share information.
So, you can understand why we feel that advertising on LinkedIn is a smart tactic when done correctly. We found that AdAge supports our thinking and provides five strategies for B2B LinkedIn advertising, including:
- Increase awareness
- Support content marketing
- Amplify media coverage
- Segment the market
- Persuade presale
To extend your LinkedIn presence to include business development tactics, check out our e-book, “The Beginner’s Guide to Leveraging LinkedIn for Leads.”
Need help with setting up LinkedIn advertisements, or any other digital intiatives? Contact Sagefrog Marketing Group. Visit sagefrog.com or call 215-230-9024.
