Had an eventful week? If you’re located anywhere along the East Coast, you are probably still somewhat recovering from the aftermath of Hurricane Sandy, particularity if you’re in NJ or NY. That’s why we decided we’d end the week by sharing this article that highlights the 10 most interesting digital marketing stats we’ve seen this week.
Here are some key facts from the article:
- About 10% of consumers use a smartphone or tablet as the primary device for checking email, according to a survey by the DMA
- Heinz used Facebook to build buzz around a new product — 22,143 people took a quiz and more than 10,000 shared an app
- US paid search click per cost were about 50% cheaper on a smartphone than on a desktop in Q3
- Only about 1.47% click on preferences and cookies options to learn more about privacy
- Fashion brands are top for social
- About half of respondents of an online shopping survey say they would rather use email compared to 43% on phone
- Online shopping more popular than the high street
- Google Product Listing ads deliver higher CTR than search ads
- 63% of US shoppers say they will do a majority of their Christmas shopping online
- 2 out of 5 consumers buy products in more than one size to try it on, then return the ones that don’t fit
For more interesting facts, click here. For digital marketing services, contact Sagefrog Marketing Group. Visit sagefrog.com or call 215-230-9024.
