As marketers it’s imperative to track and analyze the results of your marketing efforts. Why? It let’s you know what’s working, what’s not and most importantly what needs to change. Don’t lose track of a marketing campaign. There are several, successful methods for tracking online and offline marketing.
According to this article, online marketing is by far the easiest to track. Start by reviewing these indicators:
- Unique visitors to website
- Cost of conversion
- Google Ad Words expenditure
- Website cost
- Money and time spent updating social media
Although offline marketing is more difficult to track, here are tips to help you and your business do it:
- Unique 800 numbers or emails for campaigns
- Include an traceable offer in advertising
- Look at sales numbers
For tracking, analyzing, detailed performance reports and all your other full-service marketing, interactive, public relations and advertising needs please call 215-230-9024 or visit sagefrog.com
