Lately, it seems that marketers are finding themselves relying on content marketing, especially through use of social media, to drive their business and generate leads. The catch? The content created has to not only, grab the viewer’s attention, but also be deemed worthwhile enough to invest the time to read or watch it.
According to Business 2 Community, there are four things that can help you make your content the kind that will drive leads and drum up business:
- Don’t create weak content to just for SEO purposes
- Post how to’s, so your audience can learn
- Use long-tail keywords to gain more qualified leads
- Make checking out seamless
To gain insight on social, check out our recent blog post – “3 Social Networks B2B Marketers Often Ignore, But Shouldn’t.”
For effective content marketing and all your other full-service marketing, interactive, public relations and advertising needs please call 215-230-9024 or visit sagefrog.com.
