Last night’s Golden Globe Awards showcased both personal and corporate branding moments, including McDonald’s new community-focused commercial advertisement.
As part of a broader brand refresh, the commercial focuses on McDonald’s franchises that have used their road signs to support local and national events, ranging from 9/11 to marriage anniversaries.
The brand refresh is part of a much larger strategy to turn the business around and to reaffirm the company’s commitment to “I’m lovin’ it.”
The commercial resulted in a positive and negative response on social media – a true “people’s-choice” measurement tool for success.
View the commercial here and take to social media to express your take on the spot.
For branding, social media and full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
