Facebook is a great tool to help promote your small business. Use it to engage with your customers, spread the word about all the things happening with your brand and to help your customers when they reach out for support. Below are 5 ways to leverage Facebook for your small business.
- Create Brand Advocates – Engaging and empowering your current customers and fans to become brand advocates will help expand your business’s reach.
- Personify Your Company – This gives your business a chance to humanize itself! Showcase your employees, engage with customers and provide a behind the scenes look to help cultivate a strong relationship with your target market. Don’t forget to use pictures and videos for engagement on a deeper level.
- Develop a Community – By effectively humanizing your brand, you will begin to create a community where customers can interact with you and each other.
- Use Social Media Influence to Improve Your SEO – Make sure your website is easily accessible from your Facebook page and include it in relevant posts. This will drive qualified traffic back to your website.
- Boost Your Posts – Facebook has great tools to help you spread the word. For a fee, dependent on the amount of people you want to reach, Facebook will help you target posts so you can make sure that the right people are seeing your posts at the right time.
For social media marketing, content marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
